Theme: Advertising our town through entertainment.
The impression of Yokohama differs from each generation, for example the view that the “avec generation” have versus the “couple generation” is very different. This is also true to the selection of the place where each generation chooses to visit. We believe that this causes many tourist attractions of the area lose the appeal.
In these images, we have contrasted “Kangai”, the outer area of Negishi line which is less famous compared to “Kannai” the inner area. We have put a spotlight on “Kangai” to explore the “deeper Yokohama”, approach from a different perspective and discover the new appeal of the city.